Khadi Mundu and Kaithari Sarees are the most celebrated world renowned traditional wear of Kerala. To initiate an awareness to wear Khadi Mundu and kaithari Sarees a state-wide campaign has been conducted by Club FM in govt offices. The concept was prize at spot; those who came wearing Mundu and Kaithari Saree were given prizes. The activity was conducted through Club FM stations at Trivandrum, Kochi, Thrissur and Kannur.