To generate mass support to ongoing Mullaperiyar Dam Issue, Club FM has conducted a unique cross media activity, called as DAM Revolution. On air awareness based on DAM REVOLUTION has been started from Monday (28th November, 2011) evening from 4 pm and was continuously updating about the Mullaperiyar Dam issues up to Friday (2nd December, 2011) afternoon 2pm, based on the concept of 94 hours and 3 minutes. The activity was concluded with a mass gathering at Durbar Ground on December 2, 2011